01
What they needed
Harry Attwood and Shavonne Venter treat patients from 9 College Street in Hermanus. Between them they cover sports injuries, post-operative rehabilitation, pelvic floor work, cardiac and respiratory rehab, neurological rehabilitation, and chronic back and neck pain, for adults, seniors and children.
That range was the problem. Seven service lines, each with its own conditions and its own vocabulary, do not fit on one page. Someone looking for help with incontinence or a stiff shoulder should land on a page about that, not on a general clinic brochure.
The structure also had to hold more than one practice. They are hiring, and a homepage slide reads "Accessible Physiotherapy Across South Africa", so a site built around one clinic and two names would have needed rebuilding later.
02
What we built
A WordPress build with a page per service and a page per physiotherapist. Each service page sets out the conditions it covers and how the treatment works: musculoskeletal and orthopaedic, sports, women's health, cardiac and respiratory, neurological, the Back and Neck Active Program, and workplace and occupational health.
The navigation is a hierarchy rather than a flat list. Find a practice opens to Hermanus, and Hermanus opens to Harry and Shavonne. A second town becomes another branch instead of a menu rebuild. The two profile pages carry qualifications, specialisations, education and career history, so a patient can read who will be treating them before the appointment.
Booking runs on WhatsApp. Every Book an appointment and Book a consultation button opens a chat with the practice.
- Seven service pages and two practitioner profiles under a nested practice menu
- WhatsApp booking links in the top bar, in the homepage call to action and on each profile
- Contact form with a "receive answer by phone or email" option, plus opening hours and an embedded map
- A Vacancies page with its own form for physiotherapists, biokineticists and massage therapists
03
What it does now
A patient can find the service they need, read what it covers, see which physiotherapist handles it, and open a WhatsApp chat at any hour to ask for a slot. The address, phone number and email sit in the header and footer of every page, and the contact page adds opening hours and a map of College Street.
Attwood & Associates can post to Wellness Insights, advertise vacancies and take speculative applications on their own. When a second location opens, the menu already has a place to put it.
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